Our Agency
How we came to be
How we came to be
The story of Waffle Agency began with a simple but powerful desire to change the approach to marketing, making it not only effective, but also creative, lively, and understandable to every client. The founders of the agency were a group of like-minded people who worked in different areas of marketing and digital industry, but all of them were united by the desire to create something new and unique.
Waffle Agency's first order was a real challenge and at the same time the point at which their success story began. It was a project for a small local café that had just opened and was looking to attract the attention of the townspeople. The founders of the cafe wanted to create a unique image of the place that would set them apart from their competitors, but had no clear plan on how to do it.
First steps
When the owners of the cafe turned to Waffle Agency, the agency was just starting its activities. The founders had a lot of creative ideas, but they needed to prove that they were capable of not only coming up with original concepts, but also bringing them to life. The cafe was their first client and it was a chance to prove themselves.
The Waffle Agency team started with an in-depth analysis of the audience and the competitive landscape. They realised that the cafe was located in an area with many similar establishments, and they needed to find that unique element that would make people talk about the cafe and want to come there.
Creative solution
The team proposed a concept based on the idea of ‘A Place for Creativity’. They suggested that the cafe should not just become a place to drink coffee, but a point of attraction for creative people: writers, artists, musicians. Waffle Agency developed original branding, where the main emphasis was on cosiness and inspiration, and also proposed to hold a series of events - from poetry readings to musical evenings.
A key element of their strategy was the creation of an interactive social media advertising campaign. They launched a competition amongst locals for the best creative photo with a cup of coffee from the cafe, offering the winners free visits to events. This move not only attracted new customers, but also created a viral effect as the photos were actively shared on social media.
Result
The success didn't take long to materialise. In the first weeks after the launch of the campaign, the number of visitors to the cafe increased several times. The cafe owner was amazed at how quickly Waffle Agency was able to create a recognisable brand and attract people. For the agency, this project was not just the first successful case study, but also proof that their approach - a combination of creativity and in-depth analysis - works.
This first project gave the team not only confidence in their abilities, but also recommendations that helped them attract new clients. Since then, Waffle Agency has continued to evolve, but it was that first order that will forever remain a milestone in their history, when the agency delivered their first project to a new client.
Phone: +44-753-461-513-6
Email: support@waffle-adv.agency
Registered office address: 85 Great Portland Street, London, England, W1W 7LT
